The invisible hand of good websites .. and what happens when it's gone

For many businesses, that’s someone like Dave the Doorman. He greeted visitors by name, navigated daily chaos effortlessly, and made everything just... work.

Then Dave leaves.

Suddenly, visitors are fumbling with check-ins, deliveries are misplaced, and the office feels disorganised. The building still operates, but it’s clunky, slow, and frustrating.

Sound familiar?

That’s what happens to your website when you cut corners on management.

Many organisations think they’re saving money by neglecting proper website governance. Pages pile up without strategy, navigation becomes a maze, and outdated content lingers because no one knows what’s safe to delete. The site’s still online, sure—but it’s confusing, inefficient, and a headache for both users and your team.

The Real Cost of a Poorly Managed Website

Those little inefficiencies add up. Visitors leave frustrated when they can’t find what they need. Staff waste time navigating messy content structures. What seems like minor neglect turns into hours of lost productivity—and lost opportunities.

How Do You Avoid This?

• Structure matters. A well-planned website prevents bottlenecks and confusion.
• Use the right tools. A CMS like Plone keeps content organised from the start.
• Invest in long-term management. Skimping now means paying for inefficiency later.

So, who’s your website’s “Dave”? And what would happen if they were gone tomorrow?