© Karel Calitz 2025
Articles
5 little things your CMS should make easier
08/12/2025
A good CMS isn’t only about the big features. It’s the everyday actions - the little things you do without thinking - that decide whether updating your site feels effortless or like a chore.
Single source of truth: publish once, trust it everywhere
07/29/2025
How many times have you fixed the same typo in three different places this week? Or updated an event date on your site, only to discover weeks later that the old version is still lurking in your newsletter template?
You don’t need a redesign. You need a rethink.
07/15/2025
When a website starts to feel clunky or outdated, it’s easy to assume it needs a full redesign. But the problems most teams face aren’t about visuals. They’re about structure, process, and ownership.
Content strategy works better when Editors are in the room
07/01/2025
When a website starts to drift (in other words, when navigation stops making sense, content becomes hard to manage, and updates feel like firefighting) the issue isn’t usually a lack of effort. It’s a lack of shared strategy.
Training isn’t optional: Empowerment means long-term sustainability
06/17/2025
A well-built site can launch a project. A well-trained team sustains it.
Your website is a garden. And winter is the best time to take stock
06/03/2025
Things may feel quiet now. Campaigns are wrapped. Content updates have slowed. It’s easy to assume that if the site’s online, everything’s fine.
What’s your USP? (and how do you talk about it without cringing?)
05/20/2025
I don’t like talking about myself. I’d rather show what I can do than tell you why I’m good at it. And “selling myself”? Nope. Not my comfort zone. (Don't even get me started on cold calling)
Map it before you make it: Content strategy for smoother journeys
05/06/2025
I’m planning a road trip later this year.
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