Brasilia 2024: Content is King 👑 Keep your Kingdom from crumbling

At PloneConf 2024, Karel shared a story that hit home for anyone managing a content-heavy website: brilliant ideas aren’t enough. Without a solid plan, the best content quickly crumbles into chaos.

The talk followed the rise and fall of a mythical content kingdom—a tale full of castles, kings, and just enough humour to make the point stick. The lesson? Websites need more than creativity. They need structure, collaboration, and the right tools.

Here’s what stood out:

• Planning isn’t optional – It’s what keeps ideas from collapsing. Break it into milestones. Make it part of the team’s rhythm.

• Governance matters – Clear roles and workflows help your content stay consistent and useful.

• Plone is your power tool – It gives Editors the structure they need without locking down creativity. Workflows, versioning, and permissions are all built in.

As Karel said, even the best ideas won’t survive without the right foundation. Your content kingdom deserves more than a sandcastle.